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Book Consumer Behaviour

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Consumer Behaviour

3.3 (1589)

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    Available in PDF - DJVU Format | Consumer Behaviour.pdf | Language: ENGLISH
    Gordon Foxall(Author)

    Book details


Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever–expanding range of personalised transactional and profile data.

“…well developed theoretically…..interesting exercises…innovative…” (Times Higher Education Supplement, April 2007)

4.4 (6072)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 422 pages
  • Gordon Foxall(Author)
  • John Wiley & Sons; 1 edition (24 Feb. 2006)
  • English
  • 4
  • Business, Finance & Law

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Review Text

  • By Rossella Spoto on 1 October 2008

    I found the book quite basic - probably good for beginners marketers not for medium to advanced practictioners (an element which however was not clear from the book description). Also, the case studies (advertising examples) are quite old. Important themes on consumers' behaviour are simply mentioned, and the online behaviour part is poorly developed - despite the fact that Internet has revolutionised consumers' understanding and attitudes, regardless of the age group.Personally, referring to Internet resources on the subject - including, Wikipedia, Hitwise - proved much more beneficial.

  • By RW on 9 May 2013

    a module in uni was based on this book and it was useful in helping my understanding, really easy to read


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