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Book How to Start Your Own Business for Entrepreneurs


How to Start Your Own Business for Entrepreneurs

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    Available in PDF - DJVU Format | How to Start Your Own Business for Entrepreneurs.pdf | Language: ENGLISH
    Robert Ashton(Author)

    Book details

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.


Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

4.3 (12060)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 336 pages
  • Robert Ashton(Author)
  • Pearson Business; 2 edition (14 Jun. 2012)
  • English
  • 9
  • Business, Finance & Law

Read online or download a free book: How to Start Your Own Business for Entrepreneurs


Review Text

  • By CMac on 2 April 2010

    How to Start your Own Business for Entrepreneurs is a fantastic addition to anyones business bookshelf. Of particular interest is advice on improving your network. Without a network to call to arms the beginning phases can be very daunting especially with capital is low and the nerves are high.....Roberts advice ensures entrepreneurs share their ideas and call upon their "network" to maximise success in start-up. Getting your idea out there is half the battle! Sit down with a tall latte and digest on a quiet Sunday Monday you'll be ready to build your empire!

  • By M. Mortimer on 23 March 2010

    I wont go into detail, I will just say that this book has made me very confident and knowledgable in my quest to start a business. I am now well underway and after reading, the process has been seemless and fluent.If your starting a business or considering it, and haven't read many other books on business, this book is the book for you. Full stop.

  • By Custwin Online Ltd on 26 August 2009

    In a world full of waffle within books it was refreshing to read a book that cuts through the flowery bits and just provides useful bite-sized pieces of information about all the issues involved in starting and running a business.Having been in business for several years, I stumbled across the book by accident (a contact had bought it) and didn't think it was applicable to me. However, after a quick read through I picked up on one useful tip and then two more, and decided it worth buying. What I found particularly interesting was reading through the process of starting a business in the right way and it made me realise that I'd made many mistakes first time round that could have been avoided if this book had been around all those years ago. Taking that information, I can apply it to a new business venture I'm creating and THIS time I feel confident that those same mistakes won't happen and the new business will evolve at a much better pace than my original business did.There are a lot of 'business' books around nowadays but if you're the type of person who just likes to cut to the meat of what the book is saying (i.e. useful tips and advice), then this book will let you save the important time for implementing the actions that the book recommends.

  • By Book Ben on 18 May 2010

    A great read that you can dip in and out of as and when you need to. The case studies help make this book real and allow you to easily apply the lessons learned to your own business. Great to read a book that eliminates the waffle and cuts to the important bits, wish I had read this years ago, might have avoided a few of the more obvious pitfalls.

  • By Mr. S. J. Campbell on 19 August 2009

    Having set up and run 5 businesses I am more than aware of the pitfalls and mistakes that one can make. I wish I had read books like this when I was first starting out in Business. In reality business is a series of simple activities that need to be very well executed, coupled with avoidance of major mistakes...and above all good cash control. "How to Start Your Own Business for Entrepreneurs" breaks down these points into manageable and understandable chunks. If you read this book, it will not guarantee the success of your business (as nothing can do that), but it will give you some great pointers that should help you navigate the waters better! Simon

  • By Claire on 29 July 2009

    How To Start Your Own Business is the new (August 2009) book from Robert Ashton, an experienced entrepreneur who already has eight successful books under his belt.The 26 chapters are divided into five logical sections, as follows:* Before you start* Planning to succeed* Finding customers* Managing your business* Looking aheadIf you are just starting to think about setting up your own business, then reading the book from cover to cover will provide you with a wealth of invaluable advice and guidance. It acts as an excellent systematic guide and does exactly what it says on the cover, which is to show you "step by step how to master the entire process of launching your business", while providing you with "an extensive start-up toolkit and invaluable advice from someone who's been there, done it and made the mistakes - so you don't have to".But equally, the well written chapters are easy to dip into to find information that is pertinent at a particular time. For example, I turned first to the chapter on developing your brand and image, since that is the current focus of my own business. There is excellent advice here on matching your brand to your customer, using a graphic designer and writing a design brief. I then turned to an earlier chapter on finding your biggest business opportunity since I am currently working with a client who is considering whether to set up on her own, and has yet to decide what business would best suit her. In this chapter I found some really useful, practical exercises that will enable anyone to identify a profitable business opportunity that exploits their existing skills and passions.The book is illustrated throughout with a range of case studies that clearly illustrate key points while remaining succinct. In addition, there are practical exercises, links to valuable online tools, key points, frequently asked questions and next steps that are all very clearly highlighted. Prentice Hall has done an excellent job and the layout and format of the book contribute greatly to its usability.

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