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Innovation Management: Strategy and Implementation using the Pentathlon Framework

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    Available in PDF - DJVU Format | Innovation Management: Strategy and Implementation using the Pentathlon Framework.pdf | Language: ENGLISH
    Keith Goffin(Author) Rick Mitchell(Author)

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Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start?

Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes.

Key Features:

- Complete and authoritative coverage of the academic background
- Easy-to-follow structure based on The Innovation Pentathlon
- Indispensable practical tools and examples
- Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues
- Web site with additional material for teachers and students
- Equal emphasis given to service and manufacturing organisations throughout.

'This book is an excellent foundation for an Innovation Management course in any MBA or Executive program. It gives that important executive and management perspective beyond and above the individual project by a complete managerial framework together with numerous enlightening cases.' - Christer Karlsson, Professor of Innovation and Operations Management, Copenhagen Business School, Denmark, Founder and chairman of the International Product Development Management Conference 'Goffin and Mitchell display a thorough knowledge of the academic literature on innovation, but remain refreshingly close to the practical issues and problems of innovation management. Packed with cases, short and long, this book teaches students that there are no simple recipes for success, but there are many lessons learnt and many useful tools to help the practitioner along.' - Ben Dankbaar, Professor of Innovation Management, Radboud University Nijmegen'Innovation is one of the most challenging aspects of management to comprehend and put into practice. Goffin and Mitchell do an admirable job of assembling an arsenal of strategic tools within a comprehensive framework to help both students and practitioners of innovation. This book is the achievement of a delicate balancing act between depth and breadth that will ensure its place on the bookshelves of MBA students and managers alike.' - Peter Erdélyi, Senior Lecturer in Strategy and Marketing, Bournemouth University, UK   'This is a timely update of a key text in the discourse of innovation management. As the scope of the subject area is under a range of differing pressures—with the need to refine and redefine innovation in turbulent economic times; with other subject areas impacting upon the area (notably, for me and my students, the concept of design-driven innovation)—Goffin and Mitchell have shown that they are cognisant of such pressures and can subject their ideas themselves to innovation. A book which not only reappraises Innovation Management for a contemporary audience, but offers directions for its further evolution.' - Dr Jamie Brassett, MA Course Director& Subject Leader, Innovation Management, The Innovation Centre, Central Saint Martins College of Art& Design, London, UK'Today's businesses operate in a world that is changing faster than leaders can predict, where it has become unclear whether innovation is driving change or change is driving innovation; where life itself is subject to innovation by consumers seeking personalized offerings designed to match their dynamic lifestyles. In fact, in a world where innovation itself is in need of innovation. Goffin and Mitchell have set about this task with a focused rigour that accommodates the needs of both the manufacturing and service sectors as they continue to develop the science behind the art of innovation.' - Ian Scarth, Professor of Food and Beverage Management, Ecole Hôtelière de Lausanne, Switzerland   'This second edition is brought up to date and it has better looks. The additional cases make it even better suited for innovation or business administration students and practicing managers will find inspiration in the cases too.' - L.J. Lekkerkerk MSc, senior lecturer Innovation management and Organisation design, at Radboud University Nijmegen, The Netherlands.

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Review Text

  • By Celestine on 16 January 2007

    If you want to really understand innovation and how to do it then this is the book for you. It's thorough. There are sample processes and approaches for all aspects relating to innovation management - from developing strategy, through to generating and selecting ideas, implementation and much much more!What really works for me is the way this book shows how innovation impacts on each different function within an organisation. In this way you get a real feel for the organisational challenge that is innovation. What you also get is lots of ideas about how to really help those different functional teams contribute effectively to innovation projects.For the student it offers all the theory to understand the process of innovation. For the practitioner there are easy to understand, comprehensive tools which can build confidence.By definition no-one can give you a precise roadmap for your particular innovation journey - you make the map as you go into the unexplored territory. However, 'Innovation Management' is a 'must read' book before you set off. It provides advice on all the necessary preparation, and "travel options" so that you can have a safe and fruitful journey.

  • By R. Lai on 29 December 2010

    I read it, it is a good and clear cut book, no doubt. Congratulations to the authors!For advance learners, e.g. MSc/MBAs who are more specialised on Strategy, Innovation, Technology & Management or senior executives from a mid to big size corp., I would recommend them to read Dodgson M. et al. and/or Tidd J. et al. as well.Read the list of comments from the scholars and business executives inside these 3 books. Good luck on your learning!!From a PhD Researcher from MIoIR, Manchester, UK.

  • By P. della Francesca on 9 October 2010

    I bought this book for a course but I am also interested in innovation dynamics and management and the book represent a well made gallery of tools and techniques. it is well written and smooth, two often under-estimated qualities in management literature (which often is neither well written nor smooth). I was positively surprised by the book enjoiability and well-done graphs and charts. the models are clearly explained with the necessary figure support. the mini-cases are useful if taken as long example rather than true cases, the longer ones are well-made but nothing comparable to Grant's cases (in his famous Corporate Strategy book) or Ivy league cases, but these are shorter and quite useful to illustrate the chapter's salient takeaways in a practical perspective. the book is moreover aware of present-day dynamics and trends. the only weakness on the content side in my humble opinion is a relative lack of emphasis (only 1 chapter) on project management, which is often regarded as paramount in conducting innovation projects.

  • By AJH on 7 November 2010

    I was very impressed by this book, it was written in a style that brought the subject to life and really developed my understanding of innovation. The pentathlon framework is something that is worth reading about if you are studying innovation (which I was as part of an MBA), or if your career would benefit from knowing more about innovation. I would actually recommend this book to any student or career-minded person - it convinced me that innovation can be harvested within an organisation and it's not just serendipity!

  • By Marcel Dissel on 1 October 2005

    Finally a book that provides a useful model that merges innovation and strategy complemented with a comprehensive set of tools, methods and techniques that can guide any person confronted with innovation. The book is a very nice read and the numerous cases and practical examples from a broad range of industries make it all the more useable!We will definitly be using it as an important reference for our consulting practice.

  • By Guillaume Rodellas on 8 August 2011

    I had the chance to be at Keith Goffin's presentation, and this book is as interesting as the presentation itself. Very well down, easy to read compare to other management books I had to use!!

  • By Team Builder on 2 June 2016

    A very well presented book on Innovation management a favourite theme in business right now. Also like the examples.

  • By Mr. M. B. Parsons on 28 July 2011

    For a book that discusses creativity and innovation, it's one hell of a contradiction to it's topic.I've read a lot of text books and this has got to be the worst, it's so mundane I had to literally force myself to stay conscious when reading it.


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